What you need to know:
- O) announced its decision on Wednesday to cease using generative AI tools in Brazil due to government objections over its new privacy policy involving personal data and AI.
- Meta’s introduction of an AI-driven ad targeting program in Sao Paulo in June underscores its strategic focus on leveraging AI for business growth within Brazil.
Meta Platforms (META.O) announced its decision on Wednesday to cease using generative AI tools in Brazil due to government objections over its new privacy policy involving personal data and AI.
Why It’s Important:
Brazil, with a population exceeding 200 million, is a pivotal market for Meta, notably as the second-largest user base for Meta’s WhatsApp globally, after India. Meta’s introduction of an AI-driven ad targeting program in Sao Paulo in June underscores its strategic focus on leveraging AI for business growth within Brazil.
Context:
Earlier this month, Brazil’s National Data Protection Authority (ANPD) promptly suspended Meta’s updated privacy policy concerning the use of personal data for training generative AI systems in the country.
ANPD directed Meta to revise its privacy policy to exclude provisions related to processing personal data for AI training, in accordance with Brazilian regulatory requirements.
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