What you need to know:
- The announcement came during a media event held in Kampala, where attendees were treated to an immersive experience designed to educate and engage whisky lovers.
- Through the “Love Scotch Affair” campaign, Uganda Breweries aims to celebrate the rich tradition and artistry of Scotch whisky while providing enthusiasts with an unforgettable and immersive experience.
Uganda Breweries has introduced the “Love Scotch Affair” initiative, a special campaign tailored for enthusiasts of Scotch whisky. The announcement came during a media event held in Kampala, where attendees were treated to an immersive experience designed to educate and engage whisky lovers.
The launch event provided media personalities with a unique opportunity to explore the diverse world of Scotch whisky. Through various activities and tastings, attendees gained insights into the craftsmanship and nuances of different whisky brands.
The “Love Scotch Affair” campaign, set to run for two months, promises an array of exclusive activations in select bars across Kampala. Participants will have the chance to delve into the extensive whisky portfolio offered by Uganda Breweries.
Among the featured brands are renowned names like Johnnie Walker, The Singleton, Black & White, J&B, and VAT 69. Each brand offers its own distinct flavor profile and heritage, catering to a wide range of whisky preferences.
Through the “Love Scotch Affair” campaign, Uganda Breweries aims to celebrate the rich tradition and artistry of Scotch whisky while providing enthusiasts with an unforgettable and immersive experience.
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