MultiChoice Uganda Elevates Local Content Strategy with Exciting Initiatives

In a dynamic move to further integrate Ugandan culture into its programming, MultiChoice Uganda is ramping up efforts to bring premium local content directly to viewers’ screens. The company recently unveiled Pearl Magic Prime (PMP), a dedicated channel for local content, extending its availability across various DStv and GOtv packages. This strategic shift includes the consolidation of Pearl Magic and Pearl Magic Loko into a unified channel, Pearl Magic, optimizing programming to cater to diverse viewer preferences.

Emphasizing the significance of authentic storytelling, MultiChoice Uganda is embarking on a nationwide campaign to champion local filmmakers and the broader creative ecosystem. Brian Mulondo, Local Content Marketing Manager at MultiChoice Uganda, highlighted the remarkable strides made in enhancing the quality of local productions, citing the enthusiastic response from audiences to popular shows like Sanyu, DamaLie, and Kampala Crème.

The company’s engagement with customers aims to glean valuable feedback, shaping future content strategies to ensure continued entertainment satisfaction. Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, underscored the transformative impact of the company’s initiatives on Uganda’s film industry, fostering a vibrant landscape for storytelling.

Moreover, MultiChoice Uganda is leveraging its platform to advocate against piracy, urging viewers to support local content creators by accessing content through legitimate channels. Jamugisa articulated the detrimental effects of piracy on filmmakers, likening it to theft and emphasizing the importance of respecting intellectual property rights.

Amidst these developments, MultiChoice Uganda announced the conclusion of its long-running show, Sanyu, making way for fresh content like the reality cooking competition “Mum vs Wife.” Hosted by Robina MulerwaMbabazi, this engaging series pits mothers-in-law against wives, adding a flavorful twist to culinary showdowns.

With fan-favorite shows like Kampala Crème set to return for new seasons, MultiChoice Uganda continues to cater to diverse audience tastes, ensuring a rich tapestry of entertainment. Viewers can catch these compelling shows and more on Pearl Magic Prime and Pearl Magic channels across DStv and GOtv platforms.

MultiChoice Uganda’s strategic initiatives underscore its unwavering commitment to elevating local storytelling and fostering a thriving creative landscape, cementing its position as a leading purveyor of African entertainment.