What you need to know:
- As the curtains drew to a close on POATE 2024, the government’s unwavering commitment to fortifying the tourism sector reverberated throughout the expo, solidifying Uganda’s position as a beacon of hospitality and natural splendor on the global stage.
- With steadfast determination and strategic foresight, Uganda is poised to realize its vision of becoming a quintessential destination of choice for travelers worldwide, ushering in a new era of prosperity and sustainable development fueled by the boundless potential of its tourism sector.
Tourism sector is in a resounding declaration of support, Ugandan government has reaffirmed its dedication to bolstering this vital industry.
At the recently concluded Pearl of Africa Tourism Expo (POATE) 2024 in Kampala, key officials underscored Uganda’s commitment to the ‘ATM’ (Agro-industry, Tourism, and Mining, Oil and Gas) policy, positioning these sectors at the forefront of Uganda’s development trajectory.
Ramathan Ggoobi
Ramathan Ggoobi, the Permanent Secretary and Secretary to the Treasury, articulated the government’s unwavering commitment to the tourism sector, emphasizing the pivotal role it plays in Uganda’s economic landscape.
Ggoobi elucidated the government’s strategy, highlighting the Uganda Tourism Board’s (UTB) pivotal role in spearheading marketing endeavors.
“Investment in marketing will be spearheaded by the Uganda Tourism Board,” he asserted, elucidating a comprehensive approach encompassing planning, funding, and fostering synergies.
In a bid to amplify Uganda’s global presence, Ggoobi urged leveraging digital platforms and international media outlets, advocating for heightened visibility on esteemed platforms such as TripAdvisor.
“We need to take advantage of global platforms… I want to see Uganda featured in living rooms around the world,” he articulated, underscoring the imperative of expansive outreach.
Furthermore, Ggoobi emphasized the government’s concerted efforts toward infrastructure development, including tourism-centric infrastructure such as roads and internet connectivity, pivotal elements underpinning the sector’s growth trajectory.
Setting Ambitious Targets: A Vision for $5 Billion in Tourism sector
Tourism Minister Tom Butime echoed this sentiment, unveiling an ambitious target to generate $5 billion (UGX 18.9 trillion) from tourism within the next four years.
This bold ambition aligns with Uganda’s steadfast commitment to harnessing the full potential of its rich natural and cultural heritage.
Recent statistics from the 2024 Tourism Trend and Statistics Report underscored Uganda’s burgeoning tourism landscape, with international tourist receipts surging by an impressive 48.5 percent to reach $1.025 billion in 2023.
This remarkable growth trajectory was propelled by increased arrivals from Africa and key overseas markets, including the United Kingdom, the United States, and India, signaling Uganda’s growing allure as a premier global tourism destination.
releted content from POATE 2024
As the curtains drew to a close on POATE 2024, the government’s unwavering commitment to fortifying the tourism sector reverberated throughout the expo, solidifying Uganda’s position as a beacon of hospitality and natural splendor on the global stage.
With steadfast determination and strategic foresight, Uganda is poised to realize its vision of becoming a quintessential destination of choice for travelers worldwide, ushering in a new era of prosperity and sustainable development fueled by the boundless potential of its tourism sector.
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